MOST RECENT EXPERIENCE
CREATIVE DIRECTOR / DESIGNER / BRAND CONSULTANT
Hellcat Creative, LLC - Independently Hired
March 2008 - present
I work seasonally with aspirational, style-driven brands from the Big Picture through the whole process:
From conceptualization & creative direction, to graphic execution, to production consultation--
My goal with every client is to evolve their graphic story into original, fun, strong, cohesive, business-driving product. I am perfectionistic, and passionate about technique, color, and creating unique balance within a series.
Clients include: Victoria’s Secret PINK, Hurley, Disney, Seasons
GLOBAL CONCEPTUAL DIRECTOR - GRAPHICS
Abercrombie & Fitch brands
December 2006 - March 2008
Directly managed Concept Graphics teams in LA, OH & NY . Oversaw graphic direction of all 5 A&F brands (A&F, abercrombie kids, Hollister, Ruehl and Gilly Hicks) . Provided guidance on both analytical and creative levels . Communicated with each brand’s Art Director, merchant team & design team on a regular basis . Worked closely with product development team on new applications & techniques . Shopped globally for trends & inspiration (retail and vintage) . Provided comprehensive weekly & seasonal reports on graphic Big Ideas & newness . Regularly designed concept packages & samples . Presented seasonal kickoff reports to CEO and GMs, Design and Merch teams.
ART DIRECTOR
Hollister Co.
March 2005 - December 2006
Managed team of 7 graphic designers . Conceptualized direction for each season & designed for graphic tees, fleece, activewear, swim & accessories . Directed complete overhaul of corporate ID package for interior & exterior marketing . Worked with product development team on new applications & techniques . Shopped cities for new trends & concepts . Worked closely with apparel design & merch teams to stay on-calendar . presented Hollister’s seasonal lines to the CEO and GMs, design and merch teams.
CREATIVE DIRECTOR / CO-CREATOR
Shelter Layering Systems
June 2003 - October 2006
Conceived and Oversaw all creative direction for the emergent fashion-fronted, intuitively designed performance apparel line with Husband / Marketing Director Andy Blumberg . Keenly positioned the brand within youth-culture and snowboarding segments . Built complete Brand ID and overall aesthetic . Designed all pieces of the 8-series softgoods line for 2 full seasons . Designed and produced the 05/06 & 06/07 seasonal catalogs . Art directed & designed full ad campaign . Worked with product developers and overseas vendors on cutting edge fabrics and methods.
SENIOR GRAPHIC DESIGNER
Abercrombie & Fitch
June 2003 - March 2005
Conceptualized & designed art for graphic tees, fleece, activewear, swim, accessories & paper marketing . Managed team of graphic designers . Worked with product development team on new applications & techniques . Shopped for new concepts and inspiration . Assembled seasonal boards for presentations to the CEO and GMs, Design and Merch teams.
GRAPHIC DESIGNER / ILLUSTRATOR
Independently Hired
August 2000 - June 2003
Clients include: Shelter Layering Systems, Seasons Recordings, Rip Curl, M3 Snowboards, Palmer Snowboards, Nemo Design, Active Rideshop / Activemailorder.com, Ezekiel, Globe Shoes, Gallaz, Ride/Morrow, Dawls, Miken, Vans, Ciba Vision, Transworld Snowboarding magazine, Deesse, Pacific Sunwear / Tilt, Billabong, Quality (DJs Haul & Mason), Dakah, Temple bar, Permanent records.
EDUCATION
PEPPERDINE UNIVERSITY 1994 - 1998
BA in Advertising / Concentration in Fine Art
Studied & Traveled throughout Europe > 1995-96
SANTA MONICA COLLEGE 1997 - 1998 Photography
UCLA EXTENSION 2002 Advanced Photoshop
